Your Voice, Your Power, Your Vote

Everyone’s voice matters in a democracy — and with that belief, Sony Music Group launched Your Voice, Your Power, Your Vote, a nonpartisan initiative encouraging participation ahead of the 2024 EU Parliament elections.

Running from May 2 to June 6, the campaign mobilized artists and songwriters across our European roster to engage music fans, with a focus on youth and historically underrepresented communities. In partnership with voter education organizations, we shared accessible resources designed to help audiences feel informed and empowered at the polls.

I helped oversee the digital and social media strategy for the campaign, guiding how it came to life across Sony Music’s global platforms. I shaped the social approach and provided creative direction and platform-specific feedback on artist PSAs developed in collaboration with an external agency, ensuring content felt authentic, impactful, and optimized for social audiences.

In addition, I supported content distribution with European social teams and managed ongoing updates to the campaign website, keeping it current with new assets, partner resources, and evolving campaign information.

To further amplify the campaign, high-profile Sony Music Group European artists—including Alvaro Soler, Clueso, Dino D'Santiago, and Rozalén—reshared their PSAs across their own platforms. Regional Sony Music accounts across Austria, Belgium, France, Germany, Italy, Luxembourg, the Netherlands, Portugal, Poland, and Spain also published content, extending the initiative’s reach and resonance across Europe.