2025 Heritage Month Campaign

Sony Music Group • Art Direction & Content Strategy

For Sony Music Group’s 2025 Heritage Month campaign, I led the art direction and content strategy under the theme “Elevate.” Leaning into the idea of upward motion, I built the visual language around bold chevrons that echoed the theme without feeling literal. I collaborated closely with the DE&I team, who provided cultural and color-palette guidance to ensure the work felt both intentional and inclusive.

The final system rolled out across Sony’s internal and external channels—from social media graphics to email banners and editorial imagery—creating a cohesive campaign that felt vibrant, modern, and unmistakably celebratory.