Your Voice, Your Power, Your Vote

Your Voice, Your Power, Your Vote was Sony Music Group’s nonpartisan initiative encouraging civic participation ahead of the 2024 European Parliament elections, with a focus on youth and historically underrepresented audiences.

For the EU activation, I helped shape how the campaign was expressed across Sony Music’s platforms, contributing original social media content ideas and leading the development of an editorial recap to contextualize the initiative for broader audiences.

I provided creative and platform-specific feedback on artist PSA content produced in partnership with an external agency, ensuring messaging felt authentic, accessible, and optimized for social audiences. I also partnered with European social teams to coordinate distribution across regional channels and managed ongoing updates to the campaign website, including publishing new assets, refining copy, and maintaining partner resources throughout the activation period.

The campaign marked Sony Music’s first execution of the initiative in the European Union and helped establish a model for translating artist-led civic advocacy into a coordinated, multi-market digital activation. Internally, the campaign was recognized as a strong example of cultural and social engagement, particularly within European offices, and demonstrated how global initiatives could be adapted for regional audiences.