Meet Me On the Stoop

Meet Me On The Stoop is an internal video series I conceived and launched for Tommy Hilfiger's Inclusion & Diversity team — a structured platform for honest, human conversation across the company. Each month, we brought together field and corporate employees for candid dialogues on social topics ranging from Black history and Pride to environmental sustainability, bridging two parts of the organization that rarely have the opportunity to connect.

The series came to me as an opportunity to start fresh. After the pilot didn't land with leadership, I was brought in to rebrand and relaunch it from the ground up — creating my own pilot to demonstrate the vision before receiving the greenlight to move forward. From there, I owned the series end-to-end for 14 months.

The creative direction was rooted in Tommy Hilfiger's DNA — its signature red, white, and blue, its iconic typography, and its urban heritage. Visual references to New York City life (stoops, streetscapes, city textures) grounded the identity in a sense of place, while the pacing of the intro animation and a hip hop-influenced soundtrack gave the series an energy that felt alive and distinctly Tommy. The result was branding that didn't just badge the series — it gave it a personality.

Production was equally hands-on. Each month, participants received a custom recording kit — camera, microphone — and were guided through a remote setup call before filming. I led a briefing session with each cohort to align on discussion points and put participants at ease before moderating the full two-hour conversation. I then edited each recording into four to five digestible 8–10 minute episodes, maintaining a consistent visual and editorial framework across every installment.

Over 14 months and 45+ episodes, Meet Me On The Stoop became an ongoing storytelling platform published on PVH's internal network — reaching employees across Tommy Hilfiger, Calvin Klein, and beyond. The series sparked conversations about replication across other PVH brands, a signal that the format had resonated well beyond its original brief.

Due to the confidential nature of the conversations, full episodes are not available for public viewing. A series trailer is available below.