Artists Forward

I designed and produced a comprehensive social media campaign promoting Sony Music's Artists Forward program, specifically highlighting mental wellbeing resources and support for artists. The campaign launched strategically around Mental Health Awareness Month to maximize awareness and engagement.

Recognizing that previous static social graphics had become stagnant and weren't driving meaningful engagement, I pitched and developed a fresh creative approach that included both updated graphic designs and an original video reel. This multi-format strategy aimed to reinvigorate the program's social presence while authentically communicating the importance of mental health resources in the music industry.

As the sole designer and video editor, I handled all creative concepting, visual design, motion graphics, and post-production work. The campaign balanced Sony Music's brand guidelines with a more approachable, empathetic visual language appropriate for mental health messaging.