The GRAMMY Awards are one of the most visible and politically nuanced moments for a global music company. Working on the Corporate Communications team, one of our biggest challenges is amplifying success without signaling favoritism toward specific artists or labels.

Historically, our presence on GRAMMY night centered on a single winners graphic published at the end of the televised ceremony. While this ensured equal representation, it limited participation in the live cultural conversation. To increase real-time visibility, I introduced a reshare strategy that amplified individual winner content from our labels, allowing us to remain active throughout the evening while maintaining corporate neutrality. In parallel, I redesigned the annual winners graphic to elevate its visual impact and better reflect the scale of the moment.

I also built and launched a dedicated GRAMMYs intranet hub to recognize both artists and internal teams. Throughout the night, I coordinated with 10+ labels to secure timely approvals and ensure accuracy across our digital channels, generating 100K+ total internal and external reach.