Global People Promise

A company's values are only as strong as the clarity with which they're communicated. When Sony Music Group launched its Global People Promise — the company's formal articulation of its culture, values, and employee experience — the goal was to ensure that both current employees and prospective talent understood what it stood for and why it mattered.

I was responsible for designing the full suite of assets supporting the communications rollout, extending the established visual language and motifs of the GPP across every touchpoint. Internally, the system spanned printed office posters, in-office digital signage, email banners, and employee ID card mockups — ensuring the GPP had a consistent, recognizable presence across physical and digital spaces. Externally, I designed a social media series for @lifeatsonymusic that brought the GPP's values to life for a public audience, alongside profile banners deployed across LinkedIn and X.

By maintaining visual cohesion across a wide range of formats and contexts, the rollout gave the Global People Promise a unified identity worthy of the message it carried.